Any readers that were working in downtown Toronto in 1972 might still remember the day when the first water coolers debuted in their office. It was a small innovation that created a profound ‘social revolution’ in the professional landscape - water cooler gossip was born.
That day also marks the first time those space age clear plastic five
gallon jugs were used in the commidification of public drinking water; it was possible only because of mass production, and
the proliferation of injection molding technology, and the maturation of the plastic
resins industry, and of course the abundance of cheap oil. But one thing above
all else helped put those big jugs on the shelf - urban myths about the
fallibility of the public water supply.
Indeed it was in the nineteen seventies when these urban myths started, around those new water coolers. ‘Town water filters through industrial parks, sewers and graveyards, before it reaches your lips.’ That was the big ‘urban myth’ that birthed an entire new subsection of the beverage industry. ‘Purified water’ was born.
Few people know that purified water is just tap water that has been treated to improve taste, and quality. Spring water is water that flows naturally from the earth and has been collected at the source. Mineral Water is spring water with dissolved minerals, no more than 250 parts per million, that come directly from the source.
Fuel Ghoul can remember, not too long ago, when the bottled water section at the grocery store was primarily devoted to a few gallon jugs of distilled water. Today, the bottled water is expansive; it’s a major section of the beverage aisle and enjoys the prestige of being the fastest growing, and most profitable segment of the entire beverage industry.
In 2006, the total sales for bottled water in North America
was estimated to be around 100 billion (US) dollars annually, and what’s more
disturbing is that it’s increasing at a remarkable seven percent growth rate
annually. http://www.bottledwaterblues.com/
The large demand is driven by several factors, including
perceived convenience, perceived safety versus municipal water, and perceived
potability with taste advantages over municipal water. And of course packaging
and advertising work to foster these perceptions - brand bottled water is very
similar to branded soft drinks. Two of the largest bottled water sellers,
Coca-Cola and Pepsi, use municipal water. The unprecedented demand for their
products increases demand for public water, which they purchase at a
substantially lower price than households are asked to pay. 1.wiki
Experts speculate that if the trend for bottled water
consumption continues, it could lead to the privatization of municipal water
supplies.
The classic urban myths are still popular today - according to the National Water Quality Association, 56% of North Americans are worried about the
quality of municipally treated tap water. This, along with the desire for
better tasting drinking water, has fueled the tremendous growth of the bottled
water industry.
Proponents of Bottled Water still actively perpetuate these urban myths. Look at the CBWA, the Canadian Bottled Water Association which continues to propagate the idea of unsafe tap water by addressing all the scary things that people have ‘heard’ about inside public systems.(Fuel Ghoul is loath to provide these people with ANY exposure but yet I must expose their methods) Look here how they sow the seeds of doubt. 7) I've heard of cryptosporidium and giardia being found in tap water. What are they? Cryptosporidium is a water borne parasite that lives in hooved animals and can be passed into surface water through their waste. Cryptosporidium from animal wastes have been found in rivers, streams, lakes, reservoirs, and many other types of surface water. Infection can last for months and can be fatal.
Without actually typing it, the CBWA reinforces the fallibility of municipal water.
Do you feel better because you recycle those plastic water
bottles?
More often than not, the empty plastic bottle is discarded in the
nearest trash pail without thought by the consumer. According to the Container Recycling
Institute, eighty six percent of plastic water bottles used in the
In August 2006, the United Church of Canada tabled a motion
at its general council meeting to ask members to stop buying bottled water as a
protest against the privatization of water supplies. Today the UCC sponsored WonderCafe.ca hosts frequent discussions on the subject.
A campaign called “Refill Not Landfill” is
urging all of us to sign a pledge to boycott water bottles for a week,
a month or a year. Fuel Ghoul has discovered that this campaign was launched by
Nalgene, a company that makes reusable polycarbonate bottles. It seems proceeds from the
campaign go to renewable-energy projects.
If the anti-bottle bandwagon succeeds, it may not be long before the ubiquitous bottle of Evian or Dasani will disappear from movie star’s hands and hopefully, store shelves. But what will take its place? Probably a reusable bottle – something you can fill and refill with tap water.
Let’s make bottled water the next victim of our crusading
environmentalism. If you are concerned about your water and wish to purchase a
filter, Fuel Ghoul found this handy comparison chart.
http://www.waterfiltercomparisons.com/Water_Filter_Comparison_Matrix.cfm
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